MSI X MERCEDES-BENZ BAM FESTIVAL 2023

MSI and Mercedes-Benz teamed up at the BAM Festival 2023 to showcase the Stealth 16 - their co-branded gaming laptop. Inspired by Mercedes-AMG’s "One Man, One Engine" philosophy, the campaign highlighted the laptop's exceptional performance and design. To help bring this vision to life, we supported the brands by creating an interactive booth experience that amplified the visibility of this partnership and brought the Stealth 16 to life.

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The activation featured a series of hands-on game trials, where visitors explored the exceptional capabilities of the Stealth 16 through titles such as games trials. Gaming hosts Chungchung030 and Deer Chan further enhanced the atmosphere, engaging directly with fans through live demonstrations, mini-tournaments, and meet-and-greet sessions, creating an unforgettable connection between the audience and the brand. To top it off, a claw machine offering exclusive red dragon dolls added a playful element to the experience. By blending immersive activities with real-time engagement, the event highlighted the Stealth 16’s advanced features and strengthened the community’s connection to MSI and Mercedes-Benz.