MONSTER ENERGY ULTRA PEACHY KEEN LAUNCH

To launch the new Ultra Peachy Keen flavor for Monster Energy, we aim to create a memorable, intimate vibe with a Canton-style launch party, bringing Monster partners and friends together.

​

The event featured performances by local famous rappers JB and Taco, alongside a DJ, dancers, local art, cultural workshops, and various influencers. Designed to highlight the vibe of vibrant local culture and Monster Energy's spirit, attendees enjoyed the Ultra Peachy Keen and Cantonese cuisine mix, providing a delicious introduction to the new flavor. Key highlights included the distribution of unique gift boxes featuring graffiti artist Uncle@AWS ’s paintings and on-site divination, adding a culturally rich element to the celebration. The underground party atmosphere with over a hundred selected Monster partners created a lively and engaging environment.