MONSTER ENERGY TOKYO GAME SHOW PROMOTION

To build excitement around the Tokyo Game Show 2024, Monster Energy made a high-impact return to Ani-Com & Games Hong Kong 2024, showcasing its dedication to e-sports culture. With a lively booth, attendees enjoyed free Monster Energy samples, immersed themselves in a dedicated Call of Duty gaming zone, and posed for memorable photos in a branded Monster Energy photobooth. Fans competed in the gaming zone, with top players winning coveted Tokyo Game Show tickets, travel vouchers, and ROG Phone 8 devices, all designed to heighten engagement and foster loyalty within the gaming community.

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Adding to the buzz, we invited popular gaming figures Tat Gor and GE of JFFT to host exclusive activities. Tat Gor led a "One-Day Mini Party," with sampling sessions, live gameplay, and fan photo opportunities, while GE of JFFT live-streamed from the booth to further extend the campaign’s reach. Influencers such as Trial & Error, alongside other media, shared the event across social platforms, amplifying visibility and anticipation for both Monster Energy and the Tokyo Game Show. This strategic activation engaged fans and solidified Monster Energy’s position within the e-sports scene, aligning perfectly with the brand’s dynamic identity.