MONSTER AUSSIE STYLE LEMONADE LAUNCH

Overview

Monster Energy launched its new Aussie Style Lemonade with a summer party at GO PARK Aqua, bringing an Australian beach vibe to Hong Kong. We helped create an afternoon full of energy Aussie Style Party, where guests could try the new flavour, enjoy an Aussie-style barbecue with roasted pineapple. Guests can also take part in water sports such as stand-up paddling, kayaking and wake surfing and participate in Gold Bar Challenge to gain the prize. The atmosphere was lifted further by DJs, breakdance shows, a fire show and live graffiti art, turning the launch into a true celebration of the brand’s spirit. To capture memories at the party, we set up a Polaroid photo zone where guests could take photos with the exclusive Monster Energy photo frame. Local influencers and media also shared the experience online, spreading the excitement to a wider audience.

To extend the buzz, the launch transitioned into a two-day public sampling at GO PARK Sai Sha, allowing even more visitors the chance to try the newly launched Aussie Style Lemonade. The launch not only introduced the new flavour in a fun and memorable way but also strengthened Monster Energy’s connection with young people and the local community.