Marz23 MONSTER ENERGY MUSIC SHARE

Overview

Marz23’s debut Hong Kong showcase with Monster Energy turned the Fringe Club into a space for connection and inspiration. Designed to boost awareness for the Monster Lucky Draw campaign for Marz23’s Taiwan concert, the event offered fans and university students a rare chance to engage with the artist. Alongside live performances, Marz23 shared stories about his creative journey, personal stories, and advice to future musicians. The exclusive “1-on-1 Energy Station” also allowed five selected students to have direct dialogue with Marz23, offering tailored feedback and encouragement. Beyond the stage, the experience was brought to life through fan meet-and-greets, interactive photo opportunities, and social media moments that fuelled event buzz.

Besides, we also supported Marz23 in completing his very first flash mob dance challenge in Hong Kong, bringing together 100 fans to join him in the dance.

Our work covered from campaign concept and brand activation to production and videography, we created a seamless experience that captured the energy of both the artist and the brand. It was a memorable celebration of music and youth culture, reinforcing the brand’s role in supporting emerging talent and youth culture.