RUN WILD MUSIC - JAYBIRD
Jaybird aims to set passionate runners, adventurers and athletes free with the best gear - wireless earphones equipped with advanced apps. To present their brand identity, we invited local runners by initiating the “Run Wild Music” event – a 3,000 people music run with Jaybird.
On that date, we set a route that allowed runners to run away from the city. The route started from the commercial center in Hong Kong Science Park, passing next to the waterfront and the hill. The event reminded the participants of running with the right gears, like the wireless earphones provided by Jaybird can be much more enjoyable. During the event, different performances and booths were prepared by our team. It featured famous bands, singers, DJ, extreme sports players and brands who shared the same value.
We represented the brand as an event management team to coordinate all parties, from a press conference to the night run event. We are excited to see all participants and partners having so much fun together with Jaybird!