IFC MALL SUMMER PERFORMANCE

Overview

ifc mall looked to bring fresh energy to its summer campaign by combining live music with an eye-catching seasonal art installation. The goal was to create a lively cultural moment that encouraged shoppers and visitors to spend more time and enjoy the atmosphere. We worked with ifc mall to curate a programme that captured the carefree energy of summer and delivered a vibrant atmosphere for people from all walks of life.

Across the campaign period, we staged three live shows featuring two acclaimed local bands. Mr Koo brought a laid-back seaside vibe with their upbeat summer sounds, while The Solution Band lifted the energy further with a mix of jazz, pop and rock tunes. Together, the performances added a memorable layer to the summer installation, draw foot traffic and engaged the public that capturing the essence of summer.