DECATHLON NEW STORE OPENING PR SHOOTING

Overview

To spark excitement for Decathlon’s two latest stores in Tai Koo and Kai Tak, we crafted a lively PR campaign to turn heads. With the brand stepping onto Hong Kong Island East for the first time, we spotlighted these spots as must-visit hubs for anyone passionate about sports. We created a vibrant photoshoot with models bringing the Tai Koo store’s massive 10,000 sq. ft. space to life, paired with a media tour on opening day that showcased every corner of this game-changing location. Over in Kai Tak, we teamed up with influencers and invited them to explore, shop, and share their real-time adventures with their followers.

Our campaign showcased Decathlon’s essence in a way that truly clicked with Hong Kong’s sporty, on-the-go crowd. We strategically used the photo shoot to present the diverse product range authentically and compellingly, in order to reflect the brand’s youthful and active spirit. With eye-catching visuals and media buzz, we reinforced Decathlon’s presence in Tai Koo and Kai Tak and established its position as a go-to destination for all things sports.