CHABAA INFLUENCER CAMPAIGN

Chabaa launched an influencer campaign to introduce the brand to Hong Kong and build awareness in a highly competitive market. To reach the right audience, we worked with two groups of creators. Sports and wellness influencers featured Chabaa Coconut Water as a refreshing post-workout drink, while lifestyle and foodie influencers highlighted GoodMate Oatmilk as an easy, everyday choice at home or in the kitchen. This approach helped each product connect naturally with different lifestyle needs.

 

Instead of hard-selling, the content was created in each influencer’s own style, making the message feel natural and trustworthy. Viewers saw Chabaa and GoodMate fitting smoothly into daily routines, whether after exercise or during meal prep. Through authentic IG Reels and storytelling, the campaign helped Chabaa start building recognition and trust with Hong Kong consumers.