CASIO G-SHOCK - ABSOLUTE TOUGHNESS

With the patented shockproof design, Casio G-Shock watches features athletes around the world that present “Absolute Toughness” – the unbeatable mindset.

 

The latest G-Shock watches launched new collections with smartwatches functions that support sports users. We created an online campaign that features with the athletes, Luk Chun Yin (Chun Chai), the Hong Kong skateboarding representative, and Vanessa Wong, the Hong Kong in-line skating representative.

 

Though their works are not commonly recognized as a “sports” locally, from their stories, it tells why they spend 20 years in chasing their dream, what obstacles they faced and how they stayed focus. These also cover different style of watches from training to their daily life.