ASICS SPORTSTYLE POP UP

ASICS SportStyle unveiled its Back to Future pop-up stores to showcase the brand’s fusion of heritage and innovation with the launch of its latest SportStyle collection. We partnered with ASICS to bring the concept to life, creating an immersive environment themed around Y3K metallics and transparent finishes to capture a futuristic aesthetic.

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The activation opened at K11 Art Mall with a launch event led by Jeffrey Ngai, whose appearance generated significant media coverage and social buzz. Influencers, stylists and press were also invited to preview the new footwear line-up, including GEL-KINETIC FLUENT, GEL-KAYANO 14, HIDDEN NY x GEL-VENTURE 6 SHIELD and UNAFFECTED x GEL-KAYANO 20. The Harbour City pop-up continued to attract fashion influencers and media, building on the momentum and brand exposure.

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To enhance the consumer journey, we created the Y3K DIY Workshop, where shoppers could customise cardholders with ASICS-inspired charms and chains, and the Y3K Photo Booth, designed to encourage social sharing with exclusive photo frame. Catering styled with ASICS elements and logo-balloon giveaways further enriched the festive atmosphere. By combining product showcases, storytelling, and interactive touchpoints, the Back to Future pop-ups successfully boosted brand visibility, drove sales traffic, and positioned ASICS SportStyle at the forefront of sport-inspired fashion.