ASICS GEL-NIMBUS 28 CAMPAIGN

ASICS launched the GEL-NIMBUS 28 with a month-long activation in Causeway Bay, designed to create buzz, drive store traffic and introduce runners to its signature cushioning technology. The campaign coincided with the opening of ASICS’ Paterson Street store, extending the experience from street to store.

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Inside the store, a claw machine offered exclusive Cloud Doll prizes inspired by the shoe’s lightweight comfort. Launch-day running sessions with media, KOLs and coaches allowed runners to experience the GEL-NIMBUS 28 in motion, blending product trial with shareable urban moments.