ASICS GEL-KAYANO 32 ROADSHOW

ASICS introduced the new GEL-KAYANO 32 to runners in Hong Kong with a series of “Running Lab” pop-ups across the city. The aim was to showcase the shoe’s cutting-edge stability and cushioning technology while engaging directly with runners. We supported ASICS by taking this activation to eight busy shopping locations, giving the public easy access to explore the product first-hand while raising awareness of the brand’s latest innovation.

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At each pop-up, visitors could put on the GEL-KAYANO 32 for a free trial run and take part in fun activities designed to highlight the shoe’s performance. A 3D FOOT ID analysis also gave runners a quick analysis of their stride and foot shape, showing how the right shoes can make a difference. Participants who joined also had the chance to win prizes through a lucky draw, including a pair of GEL-KAYANO 32, sports accessories and discount coupons. The roadshow created an engaging and approachable way to launch the GEL-KAYANO 32, leaving participants with both a memorable experience and a deeper connection to ASICS.