ADIDAS X C.P.U.
STYLE YOUR SHOES WORKSHOP

Overview

To create a hands-on activation that would engage customers beyond retail and highlight the individuality of adidas T-Toe and Low Profile collections, we supported adidas to collaborate with retailer C.P.U. to host a shoes styling workshop for participants to personalise their T-Toe and Low Profile shoes in-store. We coordinated and managed the activation from start to finish, ensuring a seamless and enjoyable experience for every participant. The aim was to transform the retail space into a creative hub, offering more than shopping by delivering an interactive and memorable encounter with the brand.

The workshops took place at the AIRSIDE and Hysan Place C.P.U., while the participants can choose from a wide variety of customisation materials, including pins, chains and beads in diverse styles. With tutors to guide and inspire, customers were able to create one-of-a-kind looks for their sneakers. It created a vibrant in-store activation that elevated the shopping journey and positioned adidas C.P.U. as a destination for both fashion and creativity.