ADIDAS X9000 FEEL THE FUTURE

adidas’s X9000 running shoes aims to serve future-first ethos and potent performance. To engage the young market under the pandemic, adidas launched the collection with virtual activations

 

🎮 IG Filter game - created a challenging and stylish virtual game they can experience the story while playing on phone 

🤳🏻Influencer marketing – our team line-up famous influencers (KOLs) in town to lead the trend to spread the game

🎧 Story Playlist - “feel the future” story playlist in streaming app JOOX created with famous writer @Bluegodzi