ADIDAS T-TOE CUSTOMIZATION PACKS

adidas wanted to give customers a fun and creative way to make their T-Toe shoes unique. We helped the brand design seven customisation packs filled with different accessories, allowing everyone to style their shoes in their own way. 

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We sourced and curated all the accessories featured in the packs, including mesh lace ribbons, beads, chains and pins, with some featuring adidas’s logo for an extra branded touch. The packs come in seven styles, such as Pink Dream, Bling Bling, Pet Lovers, Sunny Blossom, Stylish Silver, Cutie Chic and Iconic HK, so customers can pick the one that best fits their personality. The project helped adidas connect with its audience through creativity and self-expression, while adding a playful new dimension to the popular T-Toe series.