ADIDAS SAI YEUNG CHOI STREET SOUTH NEW STORE OPENING

Overview

adidas opened its new store on Sai Yeung Choi Street South with a fun and creative street activation that drew in both fans and passersby. Visitors could try the hot press printing service, where they customised their items with exclusive stamping designs. To make the event even more eye-catching, we created two special balloon designs, the Lucky Cat and the Hong Kong-style Egg Tart, that matched the theme and added a playful local touch.

Each balloon came with a voucher that customers could use to redeem the printing service, encouraging more people to visit the store and participate. Influencers were also invited to join and made short reels for the printing process, which helped spread the excitement online. The activation combined creativity, culture and community spirit, giving the new adidas store a lively and memorable start in the heart of Mong Kok.