ADIDAS ORIGINALS X BLOOOM COLLABORATION

Overview

adidas partnered with local cafe blooom in Macau to raise brand awareness and attract both locals and tourists through a lifestyle-led collaboration. To bring the idea to life, one of the blooom cafes was fully wrapped with adidas Originals visuals, creating a strong street presence, while a special collaboration menu was launched to draw in cafe customers. On top of that, other blooom cafes handed out adidas discount coupons, and adidas stores offered blooom redemption coupons, encouraging customers to visit both brands.

Beyond the store wrap, we produced customised coffee sleeves and ice cream holders, arranged in-store product displays, and set up photo spots designed for social sharing. A small group of KOLs was invited to visit and share their experience online, helping spread the campaign organically. Running across multiple locations in Macau, the collaboration successfully boosted visibility and created a natural connection between fashion, food and everyday lifestyle.