ADIDAS LIVERPOOL FC POP UP

Overview

To celebrate the long-awaited reunion between Liverpool FC and adidas after 13 years, we partnered with the brand to bring an engaging pop-up roadshow to four of Hong Kong’s busiest shopping malls: Pacific Place, Citygate, Langham Place and Mira Place. Each location showcased the new home and away kits, including jerseys, shorts and socks, in a London-inspired setting featuring wooden textures, gold accents and striking visuals of Liverpool FC players. The space was further elevated with visuals of Liverpool FC players, creating a stylish yet sporty environment that drew in fans and shoppers.

At the Pacific Place pop-up, we introduced a special jersey stamping service where visitors could personalise their shirts with player names, numbers and a gold lion badge. This interactive feature quickly became a highlight of the campaign, giving fans a memorable hands-on experience. Through this project, Luna helped adidas bring the spirit of Liverpool FC closer to local fans, connecting sports, culture and creativity through a dynamic retail experience.