ADIDAS LANGHAM PLACE STORE REOPENING

The grand reopening of the adidas Langham Place Store aimed to attract local and overseas sports enthusiasts while celebrating the brand's renewed presence in one of Hong Kong’s most dynamic shopping destinations.

To achieve this goal, we hosted a pop-up store featuring a series of captivating activities that showcased adidas’s commitment to innovation and community engagement. Activities included the “Stop the Clock” challenge, where participants could win coveted prizes such as a $1,000 voucher and adidas accessories. Additionally, adiClub members and tourists who made purchases received exclusive offers. Visitors could also participate in a personalised luggage strap workshop and collect special edition Mongkok-themed adidas stickers. Guests enjoyed refreshments, with live DJ performances enhancing the atmosphere. A striking new sculpture by Offgod and Drew, created in collaboration with adidas Originals, served as a visual centrepiece for the event.

As a result, the grand reopening successfully engaged the community, highlighted adidas's innovative spirit, and strengthened its connection with both local and international customers.