ADIDAS LANE CRAWFORD POP-UP

To celebrate the Chinese New Year and tap into the ongoing trend of sneaker personalisation, adidas launched the “Style in a Box” pop-up at Lane Crawford – Style Your T-Toe workshop. We worked with adidas to create an immersive experience that allowed customers to personalize their T-Toe shoes with a selection of branded ribbons, adidas logo charms, and festive beads. The activation served as both a seasonal celebration and a creative space for customers to explore their own style while driving visibility and conversions for the T-Toe line.

 

We set the scene with a large jewelry box-inspired display, along with lightboxes incorporating elements of the Chinese New Year. This campaign successfully attracted both loyal adidas fans and new shoppers alike, positioning adidas as a brand that advocates for fashion, culture, and individuality.

Campaign Creative

Brand Activation

Production