ADIDAS EVO SL CAMPAIGN

To celebrate the launch of the ADIZERO EVO SL, adidas wanted to spark a new cultural trend by blending the energy of running with the social appeal of coffee culture. We worked with adidas to bring this vision to life by building a campaign that introduced the coffee run culture to Hong Kong, making fitness social, stylish and accessible. Collaborated with the local coffee shop - Cupping Room, we created moments that was designed to connect runners, coffee lovers and trendsetters in one vibrant experience.

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The campaign kicked off with a Coffee Run and Rave Launch Party at Cupping Room, where participants got to experience the EVO SL in an atmosphere blending performance with urban culture. To further enhance the collaboration with Cupping Room, we have also introduced in-store decoration in the theme of ADIZERO EVO SL and an exclusive adidas menu. We followed with AR running activations that gave consumers an immersive way to test the shoes, as well as five community runs with local running clubs built strong engagement.  To extend the buzz, KOLs styled the EVO SL in sport, streetwear and leisure looks, showcasing its versatility across social platforms. By merging product experience with lifestyle culture, the campaign successfully positioned the EVO SL as more than a shoe — it became a symbol of community, creativity and running culture in Hong Kong.