ADIDAS x ARSENAL FOOTBALL ACTIVATION

To mark Arsenal’s visit to Hong Kong, adidas transformed its K11 MUSEA store into an Arsenal-themed pop-up, creating a hub where fans could gather and share their passion for the club. We worked closely with the brand on the creative design and production, ensuring the space was fully immersed in Arsenal’s identity. Fans could browse official jerseys and accessories while enjoying a display of exclusive memorabilia from the Arsenal Supporters’ Club, including vintage shirts, match balls, and captain’s armbands. The store also served as a fan hub, complete with a dedicated photo backdrop and the rare opportunity to meet Arsenal players in person.

​

Alongside the pop-up, we operated a bespoke jersey stamping service to provide customers with the chance to personalise their new Arsenal Jersey with official player names and numbers. By combining creative retail design with an engaging on-site activation, the campaign celebrated Arsenal’s presence in Hong Kong and strengthened adidas’s connection with the football community in a memorable and impactful way.