ADIDAS ADIZERO TRUCK PRODUCTION

adidas brought the revolutionary ADIZERO running shoe family to runners across Hong Kong with the ADIZERO Truck, a mobile experience hub designed to showcase the record-breaking capabilities of the latest ADIZERO PRO 3. Travelling through key districts, the truck, featuring bold adidas branding and dynamic campaign visuals, offered participants the chance to trial the cutting-edge shoes in real-world settings. To enhance the experience, runners were encouraged to track their performance via the adidas Running App, while instant rewards like AR activity gifts and celebratory photo opportunities with personalised best times added an engaging and interactive element to the event.

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This multi-location initiative not only introduced runners to the innovative ADIZERO range but also fostered a deeper connection with the adidas brand. By combining shoe trials, real-time performance tracking, and a celebratory atmosphere, the event created an inclusive, memorable experience that resonated with participants across the city.