ADIDAS ADIZERO RUNBASE

Overview

Ahead of the Hong Kong Marathon 2026, adidas introduced ADIZERO RUNBASE at AIRSIDE as a dedicated hub for runners to train, challenge themselves and connect. The pop-up transformed performance storytelling into an interactive experience, welcoming both serious runners and the wider running community.

Visitors could sprint in the Overspeed Record Challenge, customise their ADIZERO shoes with personal names or target race times, and capture moments at the Breaking News Photo Booth, which printed newspaper-style photos on the spot. The experience was completed with virtual running challenges on the adidas Running app and guided running sessions led by adidas Runners captains. The activation successfully brought runners together while reinforcing adidas’ position in fast running performance.