ADIDAS - "ADIGIRLS AS ONE" SPORTS WEEK
Overview
adidas is committed to creating exclusive moments for women, with the aim of promoting their power, personality, and talents. Through engaging Gen Y and Gen Z, we seek to build relationships between them and adidas through immersive sports experiences.
In line with this vision, we have introduced the "adigirls as one" sports week, a comprehensive event that encompasses a series of training courses designed exclusively for female members of the adiClub. To generate widespread awareness, we have invited notable individuals such as Gao from COLLAR, athletes Vivian and Virginia, as well as adigirls leading instruction Danie, Sandy, Ming Wai, and to join our team and deliver the girls’ power!
The five-day event featured a diverse range of courses, including LES MILLS, Hip Hop, Jazz Dunk, and various types of yoga. These activities are specifically curated to cater to the unique interests and preferences of our participants, ensuring an engaging and rewarding experience for all.
Functions
Brand Activation
Event Solutions
Influencer Marketing
Location
Hong Kong