ADIDAS ADICLUB ADI PICKLEBALL FEST

Overview

adidas organised the ADI PICKLEBALL FEST to bring more excitement to adiClub members and introduce more people to pickleball, one of the fastest-growing sports globally. The event also showcased the brand’s new pickleball court at K11 MUSEA. To help spread the word, we invited over 50 influencers to join the festival, try out the sport and share their experience on social media.

The session began with a fun and energetic pickleball session led by professional trainers, followed by friendly matches between influencers. Guests also enjoyed plenty of photo and video moments around the court, making it easy for everyone to capture and share their experience. With hands-on gameplay, lively content creation and strong influencer turnout, the ADI PICKLEBALL FEST successfully boosted awareness of pickleball and brought adiClub members closer to the brand.