ADICLUB DAYS 2024

adiClub is an adidas membership program that allows members to explore a variety of exciting experiences with the adidas brand. This event was designed to target a broad audience, especially Gen Z, and highlighted the benefits of adiClub membership. We launched a hybrid program, starting with a brand-new online finger-dancing game. By tapping the buttons in time with the upbeat music, players could showcase their skills and rack up valuable points for their adiClub accounts.

We also featured exciting in-store challenges under the theme "Try That Thing" like Music Boxing, Finger Board, High Jump, and Stack Cup at store entrances, to attract attention and increase traffic. Participants had the chance to win rewards and vouchers, fostering new memberships.

The combination of in-store and online activities not only boosted foot traffic but also increased engagement with diverse customers, resulting in a significant increase in new adiClub memberships, further reinforcing their connection with the adidas brand.