1O X FWD – CELEBRATE LIVING

Overview

FWD Insurance aims to celebrate “1O X FWD” - the 10th anniversary with the unique objective of changing people's perception of insurance. Their focus was on promoting their vision of "Here we are for your health" through engaging sports, music, and food-themed activities surrounding the lifestyle spot FWD HOUSE 1881.

In order to echo with the community, we transformed the venue into a live stage with delicious cuisine, live music, sports activities, and workshops. We coordinated with renowned partners, including Be Earth Yoga Studio, elite running athletes, Blooms Coffee, and local buskers, to bring these experiences to life.

Elva Ni, Eric Wong, and Virginia Lo, together with different influencers and guests, were invited to the kick-off ceremony of FWD's 10th anniversary to promote health and well-being. We are glad to see all the happy faces and launched a series of activities and experiences for all FWD members while boosting public’s awareness of health and well-being together with FWD!