EVOLUTION S3 LAUNCH - CABEAU

Overview

The U.S. award-winning neck pillow brand, Cabeau, is devoted to providing the best travel experience to their users. We were given a chance to share the latest version of the brand - Evolution S3, with locals before the peak traveling season came.

 

To simulate the saturation on the aircraft, we set up a real trial set with plane seats on the street that had the most bustling traffic. Famous travel host Jeffrey collected people’s feedback and interacted with his fans.

 

The trial campaign was proven a success with  massive data and positive feedback.  Most of the participants shared with us that this was the first time they have tried such a high-quality and scientific neck pillow.

Functions

Brand Activation

Event Solutions

Video & Image

Location

Hong Kong

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Related Work

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WELAB BANK

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