ADIDAS x HONG KONG MARATHON 2025

We brought adidas’ vision to life at the Hong Kong Marathon 2025, creating a seamless, memorable experience for runners at every step while embracing the inspiring motto, "YOU GOT THIS". 

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adidas set up a hub in the SCHKM Expo located in the newly opened Kai Tak Sports Park where runners picked up adidas exclusive package, including bib fix kits, pace bands and motivational tattoo stickers and they can personalized their race gear with custom tee printing. To set off the Hong Kong Marathon, our 5K shakeout run at Dorsett Kai Tak united international and local runners for a warm-up with Polaroid snaps. 

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On race day, we delivered a pre-race warm-up and had cheering teams alongside the runway, providing support to all runners. Beyond the finish line, we welcomed runners with a recovery zone featuring yoga stretching. Runners can also take instant photos to record their moment at the Finisher Booth. After the game, runners can enjoy the official race tee hot stamping service to make personalized commemorative t-shirts in Tsim Sha Tsui Flagship Store.

 

The campaign helped adidas stand out as a brand that truly gets what running is all about: community, persistence, and joy.