HERE TO CREATE WOMENS ACTIVATION - ADIDAS
With ‘create’ as the brand value of adidas, women lead the key role for adidas as a sports creator to create their own life. adidas honors women’s power through holding a series of women celebration activities before Women's Day.
We created a women’s week with different workouts specialised for women. On the Mar 8 International Women's Day, we transformed the Causeway Bay adidas shop into a party floor. The event was themed with spinning, music, healthy food and womens beauty workshops. Participants also had fun with celebrity Sammi Cheng.
We are glad to be able to celebrate the International Women’s Day with over 300 ladies and have great fun together, with massive sales increase during the week.