ADIDAS TRAINING ACADEMY - ADIDAS
From the year of 2017, adidas has upheld its global positioning of the theme “HERE TO CREATE”. It aims to honor every single person as a “creator” to lead a better life, and influence the people around.
adidas Training Academy was created as a local flagship activation. It features power, cardio and flexibility with thousands of training sessions held by celebrity trainers. This massive local activation programme has lasted over 3 years.
During the years, we developed different strategies and coordinated closely with the adidas team. And we expanded the network by growing the relationship with youth, public, celebrities and professionals to achieve brand success.
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