ADIDAS INFLUENCER SQUAD

Overview

adidas formed the Influencer Squad to support content creators preparing for the Hong Kong Marathon 2026, turning their training journey into a shared, real and motivating experience. We helped adidas design and manage a structured training programme that allowed influencers to train seriously while staying connected to the wider running community.

Led by adidas Runners Hong Kong captains, the sessions covered interval training, long slow distance runs, slope training and physio-led recovery lessons. These hands-on sessions gave influencers the tools to train smarter and safer, while creating authentic content rooted in real effort and progress. adidas Influencer Squad highlighted adidas’s long-term commitment to runners, performance and genuine storytelling.